Client

Bonta Gelato

My Role

Account Lead

Agency

Quinn Thomas

The Challenge

Bend-based Bonta Gelato was entering the Portland market with its first downtown location. The challenge was to build awareness and local credibility ahead of opening weekend, introducing an established Central Oregon brand to Portland’s crowded food scene.

The Strategy

We developed an integrated earned media and micro-influencer strategy designed to introduce Bonta through trusted local voices. The campaign centered Bonta’s Oregon roots and locally sourced ingredients while giving Portland food media and creators an opportunity to experience the brand before opening day.

My Contribution

I led Bonta’s Portland launch campaign, from helping shape the strategy to managing execution. I worked closely with the client and coordinated media outreach, influencer engagement, and launch activities.

The Work

We created buzz before the grand opening through strategic media outreach and an exclusive influencer preview event. From FAQ-style media invites to an influencer night and local TV segment, we made sure everyone had the inside scoop.

Media Relations

Secured KOIN’s AM Extra “Foodie Friday” live segment. Other coverage included top Oregon publications and TV, including The Oregonian, KOIN (CBS) and KGW (NBC).